Growth mode is tricky. Your business is different from the way it was at inception, and you’ve most likely moved away from the scope and scale you had when you started out. You have some established ways of working; a culture (that may or may not be different from how it began); you’ll be starting to realise the ambitions you had at the beginning; and you may even have expanded the products and services you’re offering.
When you’re growing your business, you want to appeal to new customers who click with your business and your ethos, because those are the customers you want to net – they’re the ones that will bring out the best in you, and who will recommend you to other like-minded people. But you also want to keep the ones you already have.
So how do you update your brand to reflect the changes you’re going through, while keeping all of the good things about the old one?
That’s when it’s time for Radical Brand Growth.
It’s not always easy; and the chances are you’ll need to be engaged with the notion of major change. It’s about assessing your brand against others in your landscape, understanding what your brand communicates about you, defining your post-growth brand persona, and clearly articulating your value proposition to the audiences you want to communicate with; then delivering that in all its glory.