Selected Works

Full portfolio is coming soon (it spans over 20 years!), in the meantime, highlights of selected projects are shown below. Click through for more details.

Paperwrk. Creating a start-up brand that will remain strong throughout its development.

Created a brand that would appeal to clients, users, and investors, throughout the conception and development of the product, through to application across the app, social media, funding rounds, and real-world use. The brand needed to be a credible introduction to the founders and the disruptive nature of what is intended to be an essential heavyweight solution for thousands of customers. Paperwrk has been recognised as a brand with an exceptionally strong visual presence, allowing the solution itself to be communicated clearly and efficiently from day one.

Promoting 10 Years of Look Touch & Feel with a Detailed Infographic

Created a detailed Infographic to help promote and celebrate Digital Marketing Agency, Look Touch & Feel's 10 Year Anniversary, which could then be utilised as individual posts across social media platforms to extend its reach.

Helping Bait-Tech innovate in a traditional sector, with great design and a fresh perspective

Reviewed and streamlined brand activity across the organisation, developing a design system and guidelines allowing Bait-Tech to develop their own brand materials swiftly and consistently across websites, subscriber based email marketing, social media, video and packaging. Also advised on strategy and messaging to position Bait-Tech with more confidence alongside their competitors, and created their new brand strapline to appeal to a wider, more family-focused audience whilst retaining core links to their hard-core and semi-professional customer base.

Creating a new marketplace for parents with Baby Swap or Shop

Baby Swap or Shop was an attempt to create an alternative marketplace to Ebay to help with the constant requirement for baby and toddler clothes, toys and equipment as they grow. Along with the co-founders I created the brand, website and social media presence, and helped develop the brand into something that would be attractive to customers, partners, and potential investors.

Branding Hannah Jones Music – Turning it up to full 80s before anyone’s even pressed Play.

Created a personal brand identity to help establish Hannah’s writing and production credentials. The brand was designed to reflect Hannah’s personality across social media, her website, and promotional photoshoot, as well as artwork covers for her commercial and portfolio releases. The resulting graphic identity has been recognised by an industry insider as being a key foundation for Hannah Jones music to grow upon as an independent producer/artist.

Creating the identity for Homebase’s in-house Home Delivery Service.

Worked with the new proposition team to develop the identity for Homebase’s new express home delivery service offer. Created a range of starting points within their existing corporate style guidelines to develop the strongest concept through to application on a nationwide in-store point of sale campaign, visible throughout each and every store.

Repositioning Goldbug to enable them to taking valuable retail shelf space from established competitors.

Repositioning this independent distributor of children's safety accessories allowed Goldbug to enter the UK's leading retailers as equals amongst their larger competitors.