Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction, and skilful execution; it represents the wise choice of many alternatives.
- WILLIAM A. FOSTER
High intention, sincere effort, intelligent direction and skilful execution. These are the fundamental elements that define the way I work, and the quality I have always believed is essential to developing a successful brand.
I’ve spent over 20 years as a designer and business owner/director; working with clients from a range of sectors; developing new brands, and helping established brands to say exactly what they want to say to the people they most want to hear about them.
With a healthy mix of creative talent, strategic thinking and business acumen, I’ve always delivered straight-foward, focused, and powerful creative work, and I’m proud that this approach is often a pleasant surprise to my clients.
I love the process of design. I love finding new inspiration and reading anything about how design thinking can be applied to real-world situations. I love the process of taking an idea or concept and turning it into something you can see and interact with – even something you can feel. There’s no better feeling than seeing a someone’s eyes light up the minute they first see something done in a way they hadn’t thought of – or even better – when I can articulate their words into powerful and engaging visual work.
Whether it’s creating something brand new, or developing an established brand, I look forward to working with you. Feel free to connect on LinkedIn for more insight into my background, or read more about the process behind what I can do for your brand.
Over the years I’ve worked with countless copywriters, photographers, account and project managers, developers, and other designers, and built up an extensive network of those I trust to work with whenever additional resource or a wider skillset is required on larger-scale projects.