Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction, and skilful execution; it represents the wise choice of many alternatives.

- WILLIAM A. FOSTER

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My Profile

High intention, sincere effort, intelligent direction and skilful execution. These are the fundamental elements that define the way I work, and the quality I have always believed is essential to developing a successful brand.

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I’ve spent over 20 years as a designer and business owner/director; working with clients from a range of sectors; developing new brands, and helping established brands to say exactly what they want to say to the people they most want to hear about them.

With a healthy mix of creative talent, strategic thinking and business acumen, I’ve always delivered straight-foward, focused, and powerful creative work, and I’m proud that this approach is often a pleasant surprise to my clients.

I love the process of design. I love finding new inspiration and reading anything about how design thinking can be applied to real-world situations. I love the process of taking an idea or concept and turning it into something you can see and interact with – even something you can feel. There’s no better feeling than seeing a someone’s eyes light up the minute they first see something done in a way they hadn’t thought of – or even better – when I can articulate their words into powerful and engaging visual work.

Whether it’s creating something brand new, or developing an established brand, I look forward to working with you. Feel free to connect on LinkedIn for more insight into my background, or read more about the process behind what I can do for your brand.

Associates

Over the years I’ve worked with countless copywriters, photographers, account and project managers, developers, and other designers, and built up an extensive network of those I trust to work with whenever additional resource or a wider skillset is required on larger-scale projects.

Brand Development Services

Creation

Your brand is an opportunity to create a connection that lasts a lifetime. Getting it right from the outset is crucial. From creating a brand new logo through to developing a complete brand, naming, and positioning strategy, this is a process that benefits greatly from a holistic approach.

Repositioning

There’s nothing more limiting for any brand than being misunderstood, whether through lack of clarity or a change in market conditions. Fortunately, we can go back to basics to change the perception of your brand to redefine what it means and who it appeals to.

Execution

Any brand needs a consistent approach to how it looks and feels across a wide-range of customer-facing media. The application across websites, apps, social media and marketing output can be brought together whilst identifying and utilising the unique advantages of each.