WebSummit is one of the World’s largest internet and technology conferences, held every year in Lisbon, Portugal. It’s attended by the likes of Amazon, Google, Microsoft, along with hundreds of web companies, apps, and startups looking to connect with partners and investors throughout the 4 day event.
This year saw over 70,000 attendees from across the world, and Paperwrk was offered a place on the competitive PITCH series along with 170 other startups, with the three finalists getting to pitch on centre stage on the final day.
In addition, Paperwrk would hold a stand in one of the exhibition halls on the third day, giving us the opportunity to speak with attendees directly. This meant coming up with a way to engage with the vast numbers of people passing by the stand throughout the day. Whilst Paperwrk has a strong visual identity, standing out from other startups was something we knew would be important. Given that hugely successful startups are often referred to as ‘unicorns’, and given the theme of the conference being strongly slanted towards enabling startup success, it seemed a strong enough concept to develop further.