Archive – Insight

How to Innovate with Branding

Branding can be extremely innovative – and it’s often not about the visuals. It’s as much about finding the problems a company faces, and solving them with some clever approaches. That, and a bit of the ‘spark‘ that ignites the creative magic.

Video ain’t all that and a bag o chips…

Chances are, if you’re responsible for any kind of marketing, either for your brand, your business, or your clients, you’ll be ALL for video. And that’s great. But what if you’re really bad at it? What if even the thought of it starts with “I wonder if…” and ends immediately with “NOPE”.

Nobody gives a shit about the F1 logo and that’s… fine.

Does anyone really care about a logo? Does it matter? As a fan of F1 I was intrigued by the impact its rebrand would have on fans, as well as the updated visual communications behind it. After a year of it being used, here’s my take.

Making people smile at WebSummit

How a ridiculous idea turned out to be one of the best parts of a full-on 70,000 attendee tech conference. The story of Paperwrk at WebSummit 2018.

How Healthy is Your Brand?

A healthy brand not only looks good, but feels good, and that’s something that exposes the very core of the people and the organisation behind it. For that reason, you want to be 10 out of 10 in as many areas as possible.

What Makes Radical Brand Growth so Radical?

Growth mode is tricky. Your business has probably changed dramatically since it was first created. So how do you update your brand to reflect the changes you’re going through, while keeping all of the good things about the old one?

How do designers know what looks right, and how do they get there?

We’re often told that design is subjective – but there are plenty of examples of bad design. So what makes a designer’s eye such a good judge of what works and why?

Is Christopher Nolan the last of the ‘big brand’ film directors?

How many blockbuster movie directors have a consistent track record of success and recognition today? The Marvels and DC’s of this world always chose competent directors, but very rarely do they have the instant name recognition and appeal of Nolan. Why is that?