Does anyone really care about a logo? Does it matter? As a fan of F1 I was intrigued by the impact its rebrand would have on fans, as well as the updated visual communications behind it. After a year of it being used, here’s my take.
A healthy brand not only looks good, but feels good, and that’s something that exposes the very core of the people and the organisation behind it. For that reason, you want to be 10 out of 10 in as many areas as possible.
Creating a startup brand that would appeal to clients, users, and investors, throughout the conception and development of the product, through to application across the app, social media, funding rounds, and real-world use.
Reviewed and streamlined brand activity across the organisation. Advised on strategy and messaging to position Bait-Tech with more confidence alongside their competitors, and created their new brand strapline to appeal to a wider, more family-focused audience whilst retaining core links to their hard-core and semi-professional customer base.
How many blockbuster movie directors have a consistent track record of success and recognition today? The Marvels and DC’s of this world always chose competent directors, but very rarely do they have the instant name recognition and appeal of Nolan. Why is that?
Created a personal brand identity to help establish Hannah’s writing and production credentials. Designed to reflect Hannah’s personality across social media, her website, photoshoots, as well as artwork covers for her commercial and portfolio releases.
Full company rebrand and design elements for Goldbug, a company that distributes children’s safety accessories. The website was a direct reflection of the rebrand, both repositioning the company as well as promoting its products and stockists throughout the UK.