Archive – Branding

No one gives a shit about the F1 logo and that’s… fine.

Does anyone really care about a logo? Does it matter? As a fan of F1 I was intrigued by the impact its rebrand would have on fans, as well as the updated visual communications behind it. After a year of it being used, here’s my take.

Making people smile at WebSummit

How a ridiculous idea turned out to be one of the best parts of a full-on 70,000 attendee tech conference. The story of Paperwrk at WebSummit 2018.

How Healthy is Your Brand?

A healthy brand not only looks good, but feels good, and that’s something that exposes the very core of the people and the organisation behind it. For that reason, you want to be 10 out of 10 in as many areas as possible.

Paperwrk. Creating a start-up brand that will remain strong throughout its development.

Creating a startup brand that would appeal to clients, users, and investors, throughout the conception and development of the product, through to application across the app, social media, funding rounds, and real-world use.

How do designers know what looks right, and how do they get there?

We’re often told that design is subjective – but there are plenty of examples of bad design. So what makes a designer’s eye such a good judge of what works and why?

Is Christopher Nolan the last of the ‘big brand’ film directors?

How many blockbuster movie directors have a consistent track record of success and recognition today? The Marvels and DC’s of this world always chose competent directors, but very rarely do they have the instant name recognition and appeal of Nolan. Why is that?

Creating a new marketplace for parents with Baby Swap or Shop

Creating a new marketplace for parents with Baby Swap or Shop. An alternative to Ebay to help with the constant requirement for baby and toddler clothes, toys and equipment as they grow.

Branding Hannah Jones Music – Turning it up to full 80s before anyone’s even pressed Play.

Created a personal brand identity to help establish Hannah’s writing and production credentials. Designed to reflect Hannah’s personality across social media, her website, photoshoots, as well as artwork covers for her commercial and portfolio releases.

Creating the identity for Homebase’s in-house Home Delivery Service.

Developing a visual identity for Homebase’s home delivery service within their established brand parameters.

Repositioning Goldbug to enable them to taking valuable retail shelf space from established competitors.

Full company rebrand and design elements for Goldbug, a company that distributes children’s safety accessories. The website was a direct reflection of the rebrand, both repositioning the company as well as promoting its products and stockists throughout the UK.