“You know. Ebay – for baby stuff!” And just like that, there was the entire premise of Baby Swap or Shop.
Before Facebook Marketplace was a thing (very nearly before Facebook itself was a thing), Baby Swap or Shop was designed to fill a niche that even Ebay wasn’t quite fulfilling. For new parents needing to save money on expensive baby items, and for parents that suddenly found they had an extraordinary amount of children’s clothes, toys and equipment they no longer needed, there had to be some way to bring supply and demand together in a new way. Ultimately, there had to be a way of making the whole of advertising, buying, selling, and swapping pre-owned items easier and cheaper.
Baby Swap or Shop was created out of this concept. The founders, Carrie and Shane Webster, has just had a child, and realised just how much a newborn needs – but also, how much is needed as their child grows. And it wasn’t just about saving money, but the opportunity to reduce waste and help other parents in a similar position.