Even when we’re trying to keep it simple, if we’re a specialist in a particular area, the words we use may mean different things to different people. Here’s a very brief overview of brand, branding, strategy, and brand management.
Branding can be extremely innovative – and it’s often not about the visuals. It’s as much about finding the problems a company faces, and solving them with some clever approaches. That, and a bit of the ‘spark‘ that ignites the creative magic.
Chances are, if you’re responsible for any kind of marketing, either for your brand, your business, or your clients, you’ll be ALL for video. And that’s great. But what if you’re really bad at it? What if even the thought of it starts with “I wonder if…” and ends immediately with “NOPE”.
Does anyone really care about a logo? Does it matter? As a fan of F1 I was intrigued by the impact its rebrand would have on fans, as well as the updated visual communications behind it. After a year of it being used, here’s my take.
A healthy brand not only looks good, but feels good, and that’s something that exposes the very core of the people and the organisation behind it. For that reason, you want to be 10 out of 10 in as many areas as possible.
Growth mode is tricky. Your business has probably changed dramatically since it was first created. So how do you update your brand to reflect the changes you’re going through, while keeping all of the good things about the old one?
Creating a startup brand that would appeal to clients, users, and investors, throughout the conception and development of the product, through to application across the app, social media, funding rounds, and real-world use.
How many blockbuster movie directors have a consistent track record of success and recognition today? The Marvels and DC’s of this world always chose competent directors, but very rarely do they have the instant name recognition and appeal of Nolan. Why is that?
Created a personal brand identity to help establish Hannah’s writing and production credentials. Designed to reflect Hannah’s personality across social media, her website, photoshoots, as well as artwork covers for her commercial and portfolio releases.