Design can fundamentally impact every area of a business – and that’s why you need to make your designer a key partner. Their vision, skills, and ability to ask ‘why’, could help you to become the leading brand in your market.
When I was asked to do a 10 minute talk at a networking meeting last week my instinct was to say thanks but no thanks. What actually happened is that I said yes without even thinking. What an absolute spanner. Here’s how it went down.
Getting your brand right is critical for your business – you know that, or you wouldn’t be here – and once you’ve got it, that’s a big piece of the business puzzle sorted. But it all takes time. Producing all of the plans, and then all of the words, takes time that many people – especially in SMEs – don’t have to spare. This is where a copywriter can help.
How good design can help simplify the complex. In the first of a ‘Let’s Create!’ series, showing the process behind the work, Let’s Create a big, detailed picture, that allows you to view an overall (often quite technical) concept, then zoom in to see further detail and information.
Even when we’re trying to keep it simple, if we’re a specialist in a particular area, the words we use may mean different things to different people. Here’s a very brief overview of brand, branding, strategy, and brand management.
Branding can be extremely innovative – and it’s often not about the visuals. It’s as much about finding the problems a company faces, and solving them with some clever approaches. That, and a bit of the ‘spark‘ that ignites the creative magic.
Chances are, if you’re responsible for any kind of marketing, either for your brand, your business, or your clients, you’ll be ALL for video. And that’s great. But what if you’re really bad at it? What if even the thought of it starts with “I wonder if…” and ends immediately with “NOPE”.
Does anyone really care about a logo? Does it matter? As a fan of F1 I was intrigued by the impact its rebrand would have on fans, as well as the updated visual communications behind it. After a year of it being used, here’s my take.
A healthy brand not only looks good, but feels good, and that’s something that exposes the very core of the people and the organisation behind it. For that reason, you want to be 10 out of 10 in as many areas as possible.
Growth mode is tricky. Your business has probably changed dramatically since it was first created. So how do you update your brand to reflect the changes you’re going through, while keeping all of the good things about the old one?
Creating a startup brand that would appeal to clients, users, and investors, throughout the conception and development of the product, through to application across the app, social media, funding rounds, and real-world use.
Created a detailed Infographic to help promote and celebrate Digital Marketing Agency, Look Touch & Feel’s 10 Year Anniversary, which could then be utilised as individual posts across social media platforms to extend its reach.
Reviewed and streamlined brand activity across the organisation. Advised on strategy and messaging to position Bait-Tech with more confidence alongside their competitors, and created their new brand strapline to appeal to a wider, more family-focused audience whilst retaining core links to their hard-core and semi-professional customer base.
How many blockbuster movie directors have a consistent track record of success and recognition today? The Marvels and DC’s of this world always chose competent directors, but very rarely do they have the instant name recognition and appeal of Nolan. Why is that?
Created a personal brand identity to help establish Hannah’s writing and production credentials. Designed to reflect Hannah’s personality across social media, her website, photoshoots, as well as artwork covers for her commercial and portfolio releases.
Full company rebrand and design elements for Goldbug, a company that distributes children’s safety accessories. The website was a direct reflection of the rebrand, both repositioning the company as well as promoting its products and stockists throughout the UK.