LOGO / IDENTITY
I worked with Homebase alongside the proposition and branding teams to design the identity for the launch of their improved delivery service. The brief was to develop a visual introduction to the service that was both eye-catching in-store, and maintained Homebase’s strong sense of visual identity. The chosen solution combined the brand typeface with a graphical device suggestive of rapid, direct motion. It was rolled-out nationwide accross a range of PoS and signage materials shortly after completion.
Logo concepts developed from initial sketching