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Denise Pope
Stratfield Way, Kettering
Northamptonshire NN15 6GS



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Selected Work

Baby Swap or Shop Website Design

Baby Swap or Shop Website Design - The Baby Swap or Shop website is designed to provide a no-cost specialist alternative to the likes of Ebay and Gumtree for buying and selling baby, toddler, and maternity items. Having played a key role in developing the Baby Swap or Shop brand that saw it becoming one of the most widely recognised social media driven brands within the baby and toddler sector, the second phase website provided a focus to design a tight user experience for thousands of registered users.

Brand Development for Homebase

Brand Development for Homebase - I worked with Homebase alongside the proposition and branding teams to design the identity for the launch of their improved delivery service. The brief was to develop a visual introduction to the service that was both eye-catching in-store, and maintained Homebase’s strong sense of visual identity. The chosen solution combined the brand typeface with a graphical device suggestive of rapid, direct motion. It was rolled-out nationwide accross a range of PoS and signage materials shortly after completion.

Branding for Click Click Flash Photography

Branding for Click Click Flash Photography - I’ve known Jess for a number of years and I think she’s a remarkably talented photographer with an eye for capturing real character and personality in her subjects. I was delighted when she asked me to design a new brand style for her growing photography business Click Click Flash Photography.

Start your engines email campaign for Santander

Santander email campaign - Design for Santander Invoice Finance email campaign, utilising the close association they developed with Vodafone McLaren Mercedes' Formula 1 team.

Conceptual website design and direction for Seventy9

Creative direction for Seventy9 on new website - I worked with Seventy9 to provide conceptual design visuals and initial direction on their new website. Providing an engaging user experience was a high priority, as was presenting a sophisticated yet accessible tone and visual style.

Logo and website design for Childcare

Logo and website design for Childcare - I was asked to design a logo and website visuals for an online insurance broker specialising in services for the childcare industry. The logo utilised the visual interplay between the C and I initials to create a feeling of safety implicit of an image of a traditional lifebuoy.

Brand creation and website design for

Brand creation and website design for - is a searchable database of housekeepers, cooks, pet-sitters, gardeners, and other domestic service providers for the UK market. I was asked to develop logo concepts before finalising the logo and the brand style, alongside the design and layout of the forthcoming website.

Website design and layout for JShoes

JShoes Website Design and Layout - Footwear fashion brand JShoes needed a complete redesign of their online retail experience. Taking cues from well-established consumer behaviour, I provided design and user-experience recommendations.